About the campaign

Certainly, most people agree they would rather live in a better World. In fact, there are plenty of them pursuing the dream of a brighter future through personal activities, projects and NGOs. However, change is often postponed for tomorrow; most people do not believe this change is possible to be experienced ‘now’.

This campaign aims to promote the awareness that changing the World to a better place, being happier and having a more fulfilling life is possible now. It understands that the human being is the beginning of any process. And that personal choice combined with attitude can provoke both instantaneous and sustainable change on perceptions, behaviours, discourses and outcomes.

Its main vision is that by freely choosing to exercise presence and apply a simple concept such as kindness, any person can achieve “a better now” and bring transformation to the World, both in the present and for the future.

Moreover, it is based on values of respect, empathy, integrity, honesty, and joy. These are manifested in varied ways through actions of kindness and presence in three different levels: personal (ourselves); societal (other people) and environmental (the World).

Finally, this campaign intends to show ways, not provide recipes or set standards. It aims to use the power of communication and technology via networks to create awareness; to give alternatives and to promote causes with similar values and goals. It believes no one is an island; and that by acting from us, but together; results can be intensified and sustained.

Methodology

The campaign will be promoted and launched virtually, with available material in English and Portuguese.

If human and financial resources allow, it will increase its promotion and activities to focus on two developed Countries: the US and the UK; and two developing Countries: Brazil and India. The first 02 chosen for their influence (especially exercised via media, arts and technology) increasing the range of the campaign and its possibilities of success. The last 02 chosen for their increasing importance in the global economic scenario; believing that by advocating attitude and cultural change to them in the present this may also increase their importance in the global humanitarian scenario and set new standards.

To achieve its objectives, the campaign has an action plan following these steps:

1. To create and present ideas

To use virtual communication tools available nowadays (website, blog, podcast, twitter, facebook, videologs, etc) and create a content that explains the campaign and its concepts, as well as, promotes ways to participate on it.

Ideas will be presented in a clear and straight forward manner, using a personal and common approach as much as possible. It will also consider cultural differences that might impact on the reception and acceptance of the message; adjusting the material content to idiomatic expressions of each language.

The material and content will be developed personally or through partnerships with interested companies and professionals.

2. To provide examples and engage

In order to facilitate awareness and motivate participation, examples on how the concepts can be understood and applied will be provided through different material.

These will report personal experiences of different people that have tried the concepts; or promote existent interesting/ethical activities that can be linked with kindness and presence.

Moreover, considering that people respond better when they can relate to other people; examples will use a personal approach as much as possible. With the intention to encourage engagement, guarantee a connection, and increase results; ambassadors will be searched among personalities recognized by their integrity, kindness, ethics, professionalism and concrete attitudes coherent with the campaign ideals.

3. To facilitate content sharing

To achieve this, all campaign material will be available to be shared by participants with their network, increasing the campaign range.

A community will also be created around the campaign. Merchandising material to identify participants will be available, as well as spaces (such as forums and groups) in which they can show their support, post own experiences and examples; and meet like-minded people with similar interests and experiences on targeting the concepts.

If you too believe "a better now" is possible, join and support this campaign!

Do not leave for tomorrow what you can start now!